Get Ready to Cross
THE STRATEGIC LEDGE™
Your next step
could make or break your business
A Business Course Like No Other
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Build Your Business Intuition
Learn about the course...
How
THE STRATEGIC LEDGE™
was discovered
It was an unexpected sidepath on a journey that started two decades before - a quest to answer 4 BIG STRATEGIC QUESTIONS:
- Why is it so hard to Align & Balance the 4 Key Pillars of ANY enterprise - the Business and its Brand, with Buyers and Behaviour?
- Why do all Businesses - product, service or experience-based - follow the same Evolutionary Path; and why do they start, grow, falter and die in patterns?
- What are the Blind Spots and Gaps that join the dots between strategic ambitions, the shifting and dynamic landscape, and real-world activation?
- How can we build a ‘Grand Design’ - which enables each of the cornerstones of business to be activated separately and at the same time, tie all the pieces of the business ecosystem together, without a single point of failure?
Follow The Trail We've Blazed
The
STRATEGIC
LEDGE™
Course Roadmap
We Start at High Altitude,
We Shift Our Vantage Point,
We Dive Deep,
Then we Fly
To build a business that’s fit for the future, and be able to adapt and evolve with the changing terrain, we have to systematically reframe, rewire and rebuild the foundations and pillars of business from the sky down, then the ground up
A Systematic Sequenced Journey
There is a thread that runs through the entire course -
a trail that follows the path of humanity
Every module, and every lesson within each module, has been sequenced and structured to build and maximise your knowledge and understanding
You’ll learn to visualise and read patterns that help you see around the next corner,
and anticipate what’s just over the horizon
We help you see and learn how one pillar of a business system makes - or breaks - the next. That means you don't just learn what to do and why - you'll learn what to watch out for and avoid
Who Is This Course For?
BUSINESS LEADERS &
FORWARD THINKERS
… looking to transform and align their enterprise, and navigate a clear path to the future
ACTIVATORS & CHAMPIONS
INSIDE A BUSINESS
… charged with the responsibility of doing the work and discovering the insights that will change worlds
CHALLENGER BRANDS &
BUSINESSES
… searching for breakthough thinking that will take the business ‘to the next level’, and unlock the next wave of growth
ENTREPRENEURS,
START-UPS
& SMALL ENTERPRISE
… trying to maximise opportunities and growth runways; the next strategic decisions you make will be critical to create a platform for success
BRAND STRATEGISTS,
MARKETERS & RESEARCHERS
… looking to extend their business navigation toolbox, and create deeper engagement with current and potential clients
YOU !
YES YOU !!
… how to future-proof your career with tools, techniques and thinking that you can transfer across industry sectors with critical thinking and Business System skills
MODULE 1
THE SHIFTING & EVOLVING BUSINESS LANDSCAPE
MODULE 2
REFRAME BUSINESS GROWTH & NAVIGATION
MODULE 3
REFRAME BUSINESS TIME & TRANSFORMATION
MODULE 4
REFRAME BEHAVIOUR
MODULE 5
REFRAME BRANDS
MODULE 6
REFRAME BUYERS
MODULE 7
CROSSING
THE STRATEGIC LEDGE
MODULE 8
NAVIGATE
TO A NEW FUTURE
USING HUMAN AI
NEXT STEPS
Explore The Modules
MODULE 1
The Shifting & Evolving Business Landscape
We start our journey at 30,000 feet as we trace the evolution and intersection of Business, Innovation and Humanity.
We review the transformation of the business landscape, and how business has - and hasn’t - evolved and adapted as it tries to keep up with growing consumer sovereignty, a changing world, and an Exponential Age.
We use our vantage point to explore:
- How the path of Business, Innovation and Humanity has evolved over time
- The key Milestones and Moments that have marked the evolution of the business and cultural landscape
- The dawn of the E-Cubed Era - the next Big Bang for Business, Humanity and Technology, and a seismic shift in the way they will coexist and collide in the future
- What’s just over the horizon, what’s already here, and how EVERYTHING about your business needs to be REFRAMED, REIMAGINED and REWIRED to get ready for a New Future
MODULE 2
Reframe Business Growth & Navigation
We return to earth to review the First Principles of Business Growth and Navigation, with a spotlight on how Business monitors Progress and Performance over time.
We highlight the gaps in the current strategic navigation toolbox and reveal the inputs and insights we need to plot the path to a more dynamic tomorrow.
We recalibrate our strategic radar to reveal:
- The Relics, Remnants AND Echoes of the Industrial Age that have struggled to evolve and adapt to change, and yet still dominate business thinking and navigation today
- A breakthrough way to SEE and UNDERSTAND how your Business operates as a 3-Dimensional REAL-WORLD ecosystem
- How the 4 key pillars of Growth - Business, Brand, Buyers and Behaviour - are POSITIONED in the landscape
- A new way to ORIENTATE Business in changing terrain, and a clear view of the path ahead
MODULE 3
Reframe Business Time & Transformation
In order to move forward, you need to start by knowing where you are!
In this module we reset the Business Clock for the Exponential Age. As we shift time zones from the old analogue clock to a new digital timepiece, we can explore the Transformation Pathway that EVERY business travels as it moves through time and space.
We travel through time to uncover:
- What happened to time when we crossed the Digital Divide
- The 14 Stages of Transformation that EVERY Business moves through as it searches for growth
- We flag the Business Transformation Stages you need to anticipate and avoid
- How the Time Axis needs to be Reframed to Understand and Align two parallel and connected worlds - inside and outside the Business
- The real cause of 'Transformation Turbulence', and why change and adaptation is so hard using Industrial Age Thinking and an old Strategic Dashboard that is still in widespread use today
MODULE 4
Reframe Behaviour
In this module we turn everything you think you know about human behaviour on its head.
We use contemporary thinking and application to Reframe, Rewire and Rebuild a new prism to see AND understand what DRIVES and INSPIRES POSITIVE behaviour inside AND outside the world of business.
We dissect:
- The First Principles of Human Behaviour, and how we can Align & Balance the Growth Needs of Business with the timeless and enduring needs of Humanity
- 21st Century thinking across 5 key business disciplines - Decision Making, Leadership, Buying, Selling and Engagement - to find the common thread that orbits around real-world behaviour and decision-making
- A new multi-faceted prism that ALIGNS and INTEGRATES the 4 Key Pillars of Business Growth with the 4 Limbs of a Human Business
- The CONNECTIVE TISSUE that pulses through every Business, and is waiting to be bought to life. We show how old Business thinking, mental models and paradigms have missed these human dimensions - until now
MODULE 5
Reframe Brands
This is where the rubber meets the road. Brands are where Business, Behaviour & Buyers connect, which means that they hold the key to light the path through a changing landscape.
Now we use Brands to diagnose the energy and vitality of the Business, and to take the pulse of the entire ecosystem to ensure that your Brand and Business are fit for the future.
We redefine:
- Your thinking about Brands - what they are, how they work, and why they hold the key to Growth
- The 3 Dimensions of a Brand - including how to determine if your Brand is a sail or an anchor as you head towards a new horizon
- The evolution of Brands in the changing business landscape - including what happens to a Brand as a Business grows
- The critical role that Brands play in lighting the path to new territory and opportunity
- The role that Brands play in increasingly competitive markets, where product and service parity mean that Brands represent the last frontier of competitive advantage
MODULE 6
Reframe Buyers
Buyers define the landscape you have to negotiate as you search for the way forward.
To do that at scale requires reframing your Growth Strategy, and to understand how your Business, Buyers and Brand are evolving over time.
We reset your Total Growth Opportunity to reveal:
- When and why being ‘Customer Centric’ will create Blind Spots in your view of the changing landscape
- Why you need to understand the BEHAVIOUR of ALL BUYERS in the category - not only your Current Customers or 'Target Market' - to navigate to the future
- Why your Sales Plan isn’t a Growth Strategy - are you creating new customers or simply buying them?
- Common Myths, Misunderstandings & Misconceptions about Market Research that are most likely causing you and your Business to drift off the Growth Pathway
MODULE 7
Crossing The Strategic Ledge
The Strategic Ledge marks a profound point in the evolution of EVERY Business.
No two businesses approach The Strategic Ledge from the same place, or at the same time. Every Business needs their own unique roadmap that is tailored to the enterprise. We’ll get you ready to safely traverse The Strategic Ledge.
We build on all our learnings thus far to understand:
- Why The Strategic Ledge is an Essential Enterprise Evolution for EVERY Business
- The Distress Flares that a Business sets off to signal the need to make the Crossing
- WHEN to cross The Strategic Ledge - and what to do if you missed the signals and pathway as you were busy pushing your Business - fragment by fragment - into the future
- How to use the Strategic Ledge as a Springboard into Tomorrow; and the path to take for Established Enterprises AND Early-Stage Ventures
MODULE 8
Navigate to a new future using HUMAN AI
In this final module you - and the course! - travel full circle. You arrive at the beginning of the future with new perspectives and new eyes.
We provide a framework to Align AND Balance how a Modern Business connects Human Needs, with Innovation, Engagement and Activation.
We set the stage to reimagine Business with:
- Deep AUTHENTICITY: to fuel sustained Growth and feed a healthy and vital Business Ecosystem your Business needs to be BAD
- Deep ENGAGEMENT: activate and Engage using ‘Software Circles’
- Deep INNOVATION: how to Redefine and Refocus value in the E-Cubed Era as you Align, Engage and Innovate your Growth Stakeholders
- Deep LEADERSHIP: how to enjoy the next chapter in your Business adventure, and how to prepare for the journey. See the check-list that we use with our clients to get the Business and the Search Party in the right mindset for the expedition, along with the Growth & Learning Lookouts to seek out as you travel forward
Transform YOURSELF
Navigate The Path Forward
With Confidence
Read the Evolutionary Pathway that every business follows, so you can see around corners and anticipate what’s coming next
Re-Learn & Re-Think Business
From First Principles
For Real-World Application
To ensure that business is Fit for the Future we have to reframe First Principles. We’ll show you a new way to see and activate a modern business
Future-Proof Your Career
What you’ll learn here works and applies to every business size; for B2B, B2C, Not-For-Profits and the Public Sector; and for Products, Services & Experience-Focused Enterprises
Take Your Learning &
Real-World Application
As Far As You Want To Go
This course provides a springboard into the future. The knowledge you’ll acquire provides a gateway to a powerful and complete Insights, Alignment & Activation System
Transform Your BUSINESS
Discover The Gaps & Blind Spots
In Your Search For Growth
Uncover and learn about the Blind Spots, Invisibles and ‘Unknown Unknowns’ in your current Strategic Navigation Dashboard
Understand Your Business
As A Complex System &
Your Brand's Place In The World
Understand business as a Human Ecosystem - how it fits into people’s lives, and its place in a dynamic landscape and a changing world
Avoid Strategic Cul de Sacs &
Costly U Turns
The wrong decisions at the wrong time costs money, time and motivation. They sap energy, resources and belief. Learn how to make the right decisions at the right time
Align & Balance
The 4 Pillars Of Business Growth - Business, Brands, Buyers & Behaviour
Reset your compass to ‘True North’ and discover how the 4 Pillars of Growth & Transformation work in the real world
What Makes Our Course Unique?
Special Bonuses You Won't Find Anywhere Else!
If you join us on this adventure
you will learn new perspectives on business that, as our clients tell us, will "blow your mind!"
Everything you’ll learn is part of our breakthrough, tried-and-tested innovations
specifically designed from the ground up and activated in the Real World
Here are a few PRACTICAL and EXCLUSIVE benefits you and your business can take advantage of…
Road-Tested
in the Real World
We're sharing with you the Thinking, Framework and Systems that we have used to Grow and Transform our clients through a changed world to a new future
Cut Through the Noise
to Hear the Signal
When you see Business as a System, you can interpret and find a place for all the noise and clutter in your head, and your Business
Reduce the Effort
to Achieve Mastery
Here’s your choice: you can apply yourself to thousands of real-world projects for 40+ years - or you can learn everything we’ve learned in just 4 weeks!
A Holistic
End-to-End Solution
This is not a singular one-dimensional Tool, Technique or Method; you’ll be learning a complete, road-tested SYSTEM to join all the dots in a Business Ecosystem
Save Money or
Make Money
You can use what you learn to either apply and activate inside your own Business - or you can extend your skillset and toolbox to guide your clients beyond tomorrow
Private Member-Only Online Community
Only accessible to course participants and alumni.
This is a friendly community of like-minded people all leaning into tomorrow. A place to ask questions, exchange ideas and meet others on the same journey
I'M PAUL
Your
GROWTH GUIDE
Join us on this adventure to the leading edge of Business, and peer over the edge toward a much bigger vista than the one you’re currently looking at.
I’m going to tell you everything you need to know - and just as importantly, what you want to avoid - as we walk that path. I’ll highlight what you might miss if you’re not looking closely, and what you need to know before we round each bend.
I’ve travelled this road countless times, and I’ve been helping our Clients successfully traverse The Strategic Ledge™ for years. I’ve steered Newer Ventures beyond what they thought would be ‘the next level', and I’ve helped Larger Enterprises find higher ground.
Now it’s your turn...
Learn From The Master
To be able to learn from the Master via the Wherewithal Group and adopt his approach is a tremendous opportunity. It’s the secret to creating the competitive edge you need, and the enduring proposition you have been searching for.
Jennifer McSpadden
General Manager
Suncorp
A System For Internal Alignment & External Success
Every component of PK’s work is loaded with purpose and insight, but what’s more impressive is how each of these individual pieces come together to create a system that simultaneously creates internal alignment and amplifies external success.
Ben Maunder
Founder & Managing Director
Driven Design
Deliver Customised & Effective Outcomes
Paul's extensive business knowledge, combined with his unique approach to research and execution, deliver outcomes that are customised and effective - and not something taken from off the shelf.
Bill Danaher
Head of Corporate Development
Aware Super
Pragmatic & Commercially Focussed
Paul is pragmatic and commercially focussed, and he has some fantastic tools and techniques that are very much about practical and commercial effectiveness rather than smoke and mirrors.
Tony Jacob
Director & Strategist
Carpe Diem Design
HERE'S HOW IT WORKS
Everyone’s journey is different
Begin where you are
Everything you need is at your fingertips
With Expert Guidance, and a Community of Like-Minded Professionals
who are all leaning into tomorrow
We’re building a great place to dig deep,
DEVELOP and GROW
- BUILDING BLOCKS: 2 Modules are released each week over the 4-week duration of the course
- USE YOUR PREFERRED DIGITAL DEVICE: everything is online and video tutorials are delivered wherever you are, 24/7 & 365 days a year
- REAL-TIME OR SELF-PACED PROGRAM: follow along in real-time, or return to the course on your own schedule. Fit the course around your life, or learn everything you need to know in one sitting
- A FULL GUIDED TOUR: Paul is with you every step of the way, guiding you through each module and lesson
- COMMUNITY Q&A's: Q&A Sessions are held in the private online Member-Only Community. You will have the opportunity to submit any questions you might have before the session. You can attend the session or access the archived recording later
- ACCESS THE ARCHIVES: all our Community Q&As for the course are recorded, so you can tune in when it suits
- JOIN WHEREWITHAL WORLD™: access to our private, online Members-Only Community - Wherewithal World™. This is where we'll answer your questions, help you move forward, and connect you with people on the same adventure
IS THIS COURSE FOR YOU?
This course is FOR YOU if ...
- you or your Business are at a crossroads - what's my next big move?
- you’re trying to make sense of the rapidly changing landscape, and how to orientate you and your Business for the next Era of Enterprise
- you want to learn a powerful new way to help a Business of any size navigate change and align with the market and the future
- you want to break the cycle of solving 'tactical' Business issues and opportunities, hoping you'll find the breakthrough you need
- you're searching for a way to unify all the departments and silos across the Business, and to rally around a shared ambition
- you're drowning in data and KPI's, creating noise in the strategic signal and fragmenting the organisation and you want to understand why
- you want to learn what it really means to be a ‘Human Business’ and what you need to know and do to transform into an Authentic & Adaptive Human Ecosystem
- you're searching for the answers to the real-world strategic puzzles that traditional courses and thinking have missed - or don't know about
This course is NOT FOR YOU if ...
- you don't want to THINK
- you're not interested in learning new ways of doing things - you'd rather defend the way you've always done things or the way things have always been taught
- you think the changes in the Business arena are ‘transitory’, and you’re waiting for the headwinds to pass so you can get back to Business as you know it - just at a faster pace
- you're looking for 'overnight success' or a 'Get Rich Quick' scheme
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FAQ'S
Got questions?
Here's the A's to your Q's...