Resources to

SHARPEN YOUR THINKING

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WHITE PAPERS

Fresh Thinking 
and New 
Ways to Solve Old Problems

 

Our White Papers unpack first principles to reinvent and reframe how we can think, see and do things through the lens of a human-centred business.

They join some small and large dots to explain how a business ecosystem works, and they provide the cornerstones of a complete Insights, Alignment & Activation System that brings a modern Human Business to life.

Our White Papers are not ‘theoretical kite flying’ or 'thought experiments'. Far from it. They form the bedrock of how we think and work, and they’re built on four-plus decades of deep practice.  

We'll be putting some sacred cows out to pasture - so they can freely roam their way to you. That means you can jump the fence and learn how to apply the thinking, if you’re interested.   

There are quite a few White Papers in the pipeline. Sign up below if you want to be the first to know when the next one has found its way out of the gate. 

Enjoy.

 

 

Access Our White Papers Below

Find the Path to the Future
by Knowing how to Travel Through Time


Time unlocks the secret of understanding the new Frontier of Business, and knowing how to navigate an unfolding, dynamic, digital landscape.

Time is one of the First Principles of Physics and Navigation, and yet it has been hidden in plain sight in the Business Universe - largely because Businesses have been busy trying to keep up with, and out-run, Exponential Change.

From Web 1.0 onwards, the Analogue, Industrial-Age Clock stopped ticking. Now, every aspect of Business - and Humanity - is operating on a Global Digital Clock that moves at Exponential Speed.

To prepare for the New Era of Enterprise, we need to rethink Business Time, and reset Business Clocks and Thinking.  

This White Paper explores how Time shifted when The Age of Transparency and The Exponential Age collided. We’ll consider how the current ‘Flat Earth’ Business Clock - linear, equal intervals, and in a Time Zone set by the Business - will struggle to get any Enterprise beyond tomorrow. We’ll also introduce how we’ve been incorporating Real-World Time into the heart of our Market Research Navigation System, and applying those insights to Business Strategy and Transformation. 

That sets the foundations for the first cornerstone of a new framework to See, Orientate, Navigate and Activate our way to a Future that’s already here -  a Business Universe in 3+2 Dimensions.

So find the time to read this White Paper, to learn a new way to navigate and grow a Business through space and time.

 

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