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YOUR WAY TO A NEW FUTURE

LEARN HOW TO

build a complete strategic system to navigate change,

keep a finger on the pulse of growth, and

steer your enterprise into the future

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For the next wave of

Business Leaders, Strategic Wayfinders,

Entrepreneurs, Market Researchers,

Innovators & Game Changers

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Discover the disconnects, blind spots and friction in your ENTIRE growth ecosystem

Build an aligned, authentic and anti-fragile human business that can adapt to change

Focus on the activations and innovations that will take you into the future

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There'a a lot happening here - with plenty more to come. So don't miss a thing - keep up to date and find out what's going on.

Get Ready to Cross

THE STRATEGIC LEDGE™

The Strategic Ledge is a Growth Gateway - a Rite of Passage that EVERY business must navigate as it searches for higher ground. It connects where the business currently is, and where it wants to be.

You know you’re on The Strategic Ledge when you reach a crossroads in your journey forward, and your next move could make or break the business.

If you miss The Strategic Ledge, or get it wrong, the business will struggle to stay fluid and focussed in a changing world. It can take years to recover. It will cost you time, resources, money and motivation.

Many businesses cross The Strategic Ledge the wrong way. They try to inch forward by fragmenting the business into smaller pieces, and then they advance one piece at a time - by department (eg. Culture), business function (eg. Advertising), new initiative (eg. Innovation) or by chasing a single performance metric down a rabbit hole.

That’s understandable. There’s never been a strategic framework to gather insights and input from ALL your Growth Stakeholders, and map the trail forward for the business as a COMPLETE ECOSYSTEM. Until now!

You can start your journey into the future by reading through the website. And if you want to travel further, then join us on the Course that builds on those foundations.

CHECK OUT THE COURSE

What People Say ...

"Paul helped our business set a strategic path forward built on a foundation of deep understanding and insight drawn from his unique approach to extracting qualitative intel direct from our market.

Paul’s passion, energy and wisdom not only helped us to transform the perception of our business externally, but shifted the way we saw ourselves and how we wanted to operate.

Paul has stayed close to us since then, helping us re-test and re-align where required to retain the market leading position we targeted, achieved and have maintained."

Wayne Sullivan
Head of Corporate Development

FRONTIER ADVISORS

"Paul is without doubt a master of his craft - his unique approach to the development of brand strategy is both creative and intellectual and his capacity to engage staff in this quest was nothing short of inspiring.

The brand strategy we developed under his expert guidance has reset our organisational compass - I would rate it as the most important business strategy the Museum has developed in over a decade."

Dr Ian Galloway
CEO

QUEENSLAND MUSEUM

"We first discovered Paul and Two Thirds Sky when we called upon him to help us with making a key strategic decision.

His expertise was clear and his original thinking inspired us to think outside the square when it came to cutting-edge market research.

Paul's passion and commitment to branding and business is obvious. When you combine this with his experience, his fundamental understanding of what makes people tick and his many original tools and strategies, you have a unique and effective combination that will give you deep and compelling insights into your customers, allowing you to better engage and manage them today and tomorrow."

Bruce Watson
CEO

MINE WEALTH AND WELLBEING

"It's hard to stand out in a crowded, highly competitive charity market and we went to Paul for help.

Paul very quickly understood the changes in our industry and the importance of brand, not only in attracting donations, but also as a tool to change the culture of our organisation and deliver outstanding service to our clients.

The work we did with Paul fundamentally changed our business forever. The tools and techniques he shared with us continue to guide our approach today.

Most importantly we are seeing improvements to our bottom line that we never thought possible - thanks Paul."

Angela Tillmanns
CEO

CEREBRAL PALSY LEAGUE

"Paul Kennedy has a truly unique approach to helping businesses create a meaningful and lasting brand strategy. I’ve worked with Paul on two major rebrands and have been delighted with the journey and the outcomes each time.

His deep collaboration with all key stakeholders, from contact centre agents to the Chair of the Board, transforms the business into something unique and indispensable to their key customers, cuts through competitors, and drives sustainable growth.

To be able to learn from the master via the Wherewithal Group and adopt his approach is a tremendous opportunity. It’s the secret to creating the competitive edge you need, and the enduring proposition you have been searching for."

Jennifer McSpadden
General Manager

SUNCORP

"When it comes to brand and business strategy, you’ll have a hard time finding anyone who can hold a candle to PK (Paul Kennedy). Having worked together for almost a decade, I have seen the transformative power of PK’s work firsthand – in the businesses of our shared clients and in my own business, which PK has delivered invaluable guidance to over the years.

While there’s plenty that sets PK apart, it’s his approach to research and execution that really stands out. Every component of PK’s work is loaded with purpose and insight, but what’s more impressive is how each of these individual pieces come together to create a brand-wide system that simultaneously creates internal alignment and amplifies external success.

I can truthfully say that my business would not be where it is without PK’s guidance and support."

Ben Maunder
Founder, Managing Director & Creative Director

DRIVEN

"I have worked with Paul for two decades across three organisations and on every occasion Paul has nailed the strategic approach required to bring about positive transformation. His extensive business knowledge and unique approach to research and execution, combine to deliver outcomes that are customised and effective and not something taken from off the shelf.

Paul is a delight to work with and has a great ability to challenge and motivate senior executives to make cultural change that will deliver growth."

Bill Danaher
Head of Corporate Development

AWARE SUPER

"Paul has been a trusted partner of our business for over a decade, delivering insights that have transformed our strategic positioning as an organisation and an industry.

Paul’s approach is unique. His work and advice transcend what would normally be associated with a ‘consultant/client’ relationship. He cares deeply about your business, the people and the strategic direction and decision making of the organisation.

He acts with honesty and integrity and his guidance has redefined and recalibrated our business journey and positioned us for success.

His research is timeless north-star; a deep well of insight that we return to time and time again to guide strategic decisions, brand, and industry positioning."

Kirsty Chessher-Brown
CEO

URBAN DEVELOPMENT INSTITUTE OF AUSTRALIA (QLD)

"In my experience, Paul Kennedy is peerless in his ability to align organisations and brands for strategic advantage.

I have had the great pleasure and privilege of witnessing Paul’s unique end-to-end process first hand on numerous occasions; from research through to strategy and execution.

Without fail, Paul has been instrumental in transformatively rallying these organisations from within, resulting in their brands shining and businesses flourishing externally.

The strategic tools and processes Paul has built are unparalleled. Unsurprising really, given Paul is the single most inspiringly astute human in this space I have ever worked with.

I would highly recommend."

Rem Bruijn
Creative Director

BRAINHEART

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any BUSINESS

any SIZE

any SECTOR

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Private or Public Sector and Profit or Not-for-Profit

Organisations at any stage of the Growth Cycle

Any Enterprise that delivers Products, Services or Experiences