The Future Begins With
THE B4 STRATEGIC RESEARCH SYSTEM™
Uncover & Activate the Right Thing,
at the Right Time, in the Right Sequence
Reset the Rules of the
Market Research Game
This changes EVERYTHING!
Learn how to use
Leading Edge
Strategic Qualitative Research
to Solve Business Problems,
Minimise Risk in Decision-Making, and
Optimise Opportunity
for Prosperity & Growth
The B4 Strategic Research System™ is a breakthrough way to steer a Business to success. It has been built from the ground up to take the pulse of market, and diagnose the health and vitality of any Business.
This is a complete modular system, and a flexible framework, designed to discover the disconnects and misalignments inside AND outside an entire Enterprise Ecosystem.
It tells you whether a Business is Fit for the Future, where its Strengths and Vulnerabilities are, and whether the Growth Stakeholders will give a Business and Brand ‘Permission’ to move forward.
If you want to know how to walk into any Business and confidently navigate the way forward - then this is where you start.
The Missing Piece of the Business Growth,
Navigation and Transformation Puzzle
Not 'Business As Usual'
Light The Path Forward Using
THE B4
STRATEGIC RESEARCH SYSTEM™
A complete system of thinking, working, problem-solving and activating that innovates and elevates the traditional market research pathway.
It's been deliberately designed to ensure that all the pieces fit together to provide a complete, end-to-end strategic solution geared to help a business grow the wealth and well-being of its entire ecosystem.
When you follow the steps we lay out - and avoid the potholes! - you’ll learn everything you need to do, where to start, and what to do next to prepare for the future. Every time.
Find The BEST Path Forward -
not the 'Guessed' Path Forward!
The B4 Strategic Research System is a complete, system-wide, diagnostic check designed to:
- Take the pulse of the market, and the scope and direction of change through the eyes of Growth Stakeholders
- Determine where the Business sits in the landscape, and whether its Growth Stakeholders give the Business and Brand ‘permission’ to travel forward
- Find out whether the Business has the right ‘Growth Fuel’ - Innovation, Advertising, Marketing, Brand,
to name just a few - to drive the vessel forward.
It’s a Strategic Market Research SYSTEM specifically designed to guide what and where a Business Ecosystem should focus its attention to:
- Accurately diagnose the cause of the PROBLEM - not react and treat the symptom of a problem suggested by one, lagged performance metric
- Assess the magnitude of real RISK the Business is facing
- Uncover and evaluate the next big OPPORTUNITY for the Business
And to THEN:
- Determine EXACTLY what Market Research should be undertaken to fix Systemic Issues or Misalignment,
or to optimise Growth Drivers
9 Modules 50+ Lessons
Module 1: DISCOVER
Module 2: DESIGN
Module 3: DO
Module 4: DISCUSS
Module 5: DIRECTION
Module 6: DECODE
Module 7: DELIVER
Module 8: DEPLOY
Module 9: DECISIONS
Explore The Modules
Module 1:
DISCOVER
Unlearn, Rethink, and Relearn everything you think you know about using Qualitative Market Research for Insights, Business Intelligence & Strategic Navigation
If you want to end up in a different place, then start by seeing the world differently.
We start the journey by Rethinking how we use Market Research for strategic decision-making. We’ll cover the gaps in the problem-solution pathway, and provide a new and powerful way to see and use Qualitative Research to deliver the strategic inputs to guide Business.
Right out of the gate you’ll discover the unique Superpowers of Qualitative Research to deliver Strategic Insights, Business intelligence and ‘Business Bio Metrics’. As we move through the modules, we’ll show you how all the pieces of the strategic puzzle fit together.
Module 2:
DESIGN
Learn how to design a Strategic Research Program to uncover the Patterns and Insights that drive growth
To CONSISTENTLY uncover the insights and patterns that matter - rather than just ‘hope’ that they serendipitously appear in the fieldwork or analysis stage - you have to intentionally prepare for that to happen.
What most people don’t know is that there are design and sampling decisions in qualitative research that will impact on the value and validity of the insights you uncover, and make it easier to find the critical patterns that drive prediction.
You’ll end this part of the journey with a framework to design Qualitative Research, and a new perspective on how to build a Sampling Matrix and Research Design for Insight Discovery.
Module 3:
DO
Putting the design into practice: how to identify and recruit the Growth Stakeholders who can unlock the key to your future
This is where the rubber hits the road. Talking to the right people - in the right sequence - is the key to success.
In this module we’ll get our hands dirty learning how to recruit the spectrum of Growth Stakeholders that hold the Keys to the Kingdom. We’ll share with you the exact Recruitment Practices and Protocols we use to successfully recruit our participants in 360º - inside and outside the Enterprise.
By the end of Module 3, you’ll know how to identify, engage and recruit the right people to ensure your project success.
Module 4:
DISCUSS
Learn the exact questions to ask - in the right sequence - to ensure you uncover the Insights you need
To the untrained eye, qualitative research looks ‘easy’. When Qualitative Research is done well, there’s actually a lot more going on under the surface. We’re going to show you What, Why and How.
We’ll be sharing the key questions that form the centrepiece of the B4 Strategic Research System™. You’ll learn the questions that you MUST ask, in the exact sequence you need to ask them. And you'll discover how each question aligns with the critical inputs in the Strategic Planning Process.
By the end of this module, you can relax knowing that your discussions will be a carefully crafted ‘structured conversation’ which will deliver the perspectives and patterns you’re looking for.
Module 5:
DIRECTION
Brands give a business ‘PERMISSION' to Grow, Sell & Innovate - or Not
A Brand can help business sail into new categories and markets - OR it can be an anchor that impacts when and how quickly a business can transform, adapt and move forward into new territory. You MUST know how to find the difference.
We’re going to show you how to unlock the power of Brands in Business-to-Consumer AND Business-to-Business markets, in any sector or industry, anywhere in the world. You’ll learn how to set the Business on the right course to move forward with confidence.
You’ll walk away with an understanding of how to unlock Brand Perceptions, Personality and Positioning, and how to read the Brandscape in front of you.
Module 6:
DECODE
Test the strength of the threads that hold a Business Ecosystem together
This is where we dissect the Connective Tissue that creates Alignment and Balance, which brings a Human Business to life.
This module focuses on how to compile and interpret all the feedback from Growth Stakeholders about how well the businesses ecosystem does, or doesn’t, work. This is where all the unique design elements that have been built into the B4 Strategic Research System™ reveal their power and value.
The focus here is on the craft of analysing unstructured feedback and diagnostics. No theories. No dense explanations. Just powerful and robust techniques that always deliver, using Human AI
Module 7:
DELIVER
Deliver a New Story of Alignment, Momentum & Growth
Helping business leaders see their enterprise from a different vantage point, and guiding a Business through a changing landscape, will be an essential strategic skill in the 21st Century.
We’ll show you the power of using a story arc to present a tale of strategic transformation and alignment. You’ll learn a new mental model for translating insights into recommendations and you’ll also find out how to share challenging news to inspire acceptance and action.
By the end of this module, you’ll have a new framework to translate the insights the system uncovers, into clear guidance and recommendations to move forward.
Module 8:
DEPLOY
Focus Effort & Investment on the Right Things, in the Right Sequence
In this module our journey comes full circle. We’ll connect the learnings from Module 1 - the Discovery Phase - with the insights that the B4 Strategic Research System™ has uncovered, and we’ll put them into action.
The B4 Strategic Research System™ puts you in the wheelhouse. At the heart of that success is Strategic Sequencing. Where do we start? What do we do next? Do we focus on Brand positioning? Marketing? New Innovation? Product? Service and Experience Architecture? Organisational Culture? Strategic Direction?
At the end of this module you'll have a new understanding of what to do next to get business activities orchestrated, aligned and ‘on strategy’, and a new framework to inform activation and execution.
Module 9:
DECISIONS
Decisions - what happens next?
In this final module we’ll guide you along the path to the next steps in the strategic and activation process.
We’ll present the different courses of action you can develop or recommend, and how to succeed.
By the time the course ends you'll have the skills and mindset to be a valued voice and partner to any Business, anywhere.
Coming Soon...
THE B4
STRATEGIC RESEARCH SYSTEM™
Course is coming soon
The B4 Strategic Research System Course is coming soon.
There will be set registration and start dates - when enrolment ends and the doors close, they won’t reopen until the next intake.
Join the waitlist below to register your interest now and we’ll keep you up to date on progress, so you'll be the first to know when access is available.
Don't miss out!
In The Meantime...
I'm keen to get started.
What can I do to prepare?
Great question! Start by building your Strategic Orientation Skills and learn how to read the trail by taking our Course on crossing The Strategic Ledge™.
The Strategic Ledge Course lays the foundations for you to sharpen your Business Intuition.
What you'll learn about The Strategic Ledge will also help you Discover, Decipher and Decode the insights and signposts that will provide deeper, more powerful, and more effective strategic guidance for your clients.
It will ensure that when you begin the B4 Strategic Research System™ Course later, you’ll be well prepared and tuned in, ready to uncover the insights you need, and to give more valuable guidance and recommendations to the Business you’re serving.
Click on the ticket below for your gateway to The Strategic Ledge...
